Indonesia’s Google Search Trends 2023: Reflecting the People’s Aspirations

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Indonesia's Google Search

LIPUTAN6 EN – Indonesia’s Google Search has released its “Year in Search 2023” report to share the top moments and trends in Indonesia throughout the year, based on people’s searches.

Eight categories were announced, including “Why”, “What”, “Who”, “Song Lyrics”, “Recipes”, “Movies/TV Series”, “News”, and “Sports”.

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Here are some of the most interesting Google search trends in Indonesia:

International Events

Two international events held in Indonesia in 2023, the 2023 ASEAN Summit and the FIFA U-17 World Cup, were popular topics of interest.

Searches for “FIFA U-17 World Cup schedule”, “Indonesia national football team”, and “What is the ASEAN Summit” were the most searched topics on Google Indonesia.

At the peak of the FIFA U-17 World Cup final, the keyword “Indonesia national football team” became the most searched keyword on Google Indonesia.

This shows that Indonesian people were very enthusiastic about following the developments of these two events.


People’s interest in technology has also increased, particularly in relation to Artificial Intelligence (AI). This is evident from searches for “AI” and “Bard”.

Bard is a large language model (LLM) from Google AI that is trained on a massive dataset of text and code. Bard can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

Searches for “Bard” increased because people wanted to learn more about this language model.

Local Entertainment

Another interesting trend comes from people’s interest in entertainment from local artists. This is evident from the increase in searches for various entertainment topics, such as “Gadis Kretek”, “Petualangan Sherina”, and “lirik mengenang bintang”.

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The film “Gadis Kretek”, which is adapted from the novel by Ratih Kumala, became one of the most popular Indonesian films of all time. The film attracted the attention of people from various circles, including young people.

Meanwhile, the film “Petualangan Sherina 2”, which is a sequel to the film “Petualangan Sherina” that aired in 2000, also became a popular topic. The film was able to cure the longing of fans of the film “Petualangan Sherina”.

In addition to films, people’s interest in local music has also increased. This is evident from searches for “lirik mengenang bintang” which refers to songs from Indonesian musicians who have passed away, such as Didi Kempot, Glenn Fredly, and Nike Ardilla.

The songs of these musicians are still enjoyed by people, even after they have passed away.

Overall, the 2023 Google search trends in Indonesia show that Indonesian people are becoming increasingly interested in a variety of topics, from international events, technology, to local entertainment. This shows that Indonesian people are becoming more intelligent and critical in their use of the internet.

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