High Target of Kemenparekraf: 14 Million Foreign Tourists & Rp100 Trillion in Foreign Exchange in 2024, Is It Achievable?

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14 million foreign tourists

LIPUTAN6 EN – The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia targets 14 million foreign tourists (wisman) and Rp100 trillion in foreign exchange in 2024. This target is considered high and ambitious, given the global conditions that are still colored by various uncertainties.

Kemenparekraf’s Optimism:

Kemenparekraf is optimistic that this target can be achieved with various strategies that have been prepared, such as:

  • Developing super priority tourist destinations: The five super priority tourist destinations, namely Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang, will continue to be developed with a focus on improving infrastructure, amenities, and tourist attractions.
  • Increasing promotion and marketing: Kemenparekraf will increase the promotion and marketing of Indonesian tourism abroad through various digital and traditional platforms.
  • Developing domestic tourism: Kemenparekraf will encourage domestic tourists to travel domestically with various attractive programs and tour packages.
  • Improving human resource quality: Kemenparekraf will continue to improve the quality of human resources in the tourism sector with various training and education programs.
  • Strengthening collaboration: Kemenparekraf will strengthen collaboration with various parties, both central and local governments, the private sector, and local communities, in developing Indonesian tourism.

Challenges Faced:

Although optimistic, Kemenparekraf is also aware of the various challenges faced in achieving the target, such as:

  • Global conditions: Global conditions that are still colored by various uncertainties, such as the COVID-19 pandemic and the war in Ukraine, can affect the interest of tourists to visit Indonesia.
  • Competition: Tight competition from other countries in the Southeast Asia region, such as Thailand, Vietnam, and Malaysia, which are also actively promoting their tourism with various strategies and advantages.
  • Infrastructure availability: The availability of infrastructure in several tourist destinations is still inadequate, such as accessibility, accommodation, and tourist amenities.
  • Human resource quality: The quality of human resources in the tourism sector still needs to be improved, especially in terms of foreign language and hospitality.
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Is the Target Achievable?

The success of achieving the target of 14 million foreign tourists and Rp100 trillion in foreign exchange in 2024 will largely depend on the commitment and cooperation of all parties, both the central and local governments, the private sector, and local communities.

The government needs to focus on infrastructure development, improving human resource quality, and effective tourism promotion. The private sector needs to invest in the tourism sector and provide quality tourism products and services. Local communities need to be involved in tourism development and benefit from this sector.

Analysis:

The target of 14 million foreign tourists and Rp100 trillion in foreign exchange in 2024 is considered high and ambitious. There are several factors to consider:

  • Global conditions: The global economic recovery after the COVID-19 pandemic is still uneven. The war in Ukraine can also affect the interest of tourists to travel.
  • Competition: Other countries in the Southeast Asia region, such as Thailand, Vietnam, and Malaysia, are also actively promoting their tourism with various strategies and advantages.
  • Infrastructure availability: The availability of infrastructure in several tourist destinations in Indonesia is still inadequate, such as accessibility, accommodation, and tourist amenities.
  • Human resource quality: The quality of human resources in the Indonesian tourism sector still needs to be improved, especially in terms of foreign language, hospitality, and knowledge of culture and tourist destinations.

Prediction:

The success of achieving the target of 14 million foreign tourists and Rp100 trillion in foreign exchange in 2024 will largely depend on several factors:

  • Government efforts: The commitment and hard work of the government in developing infrastructure, improving human resource quality, and promoting tourism effectively.
  • Global conditions: Global economic recovery and international political stability.
  • Strategies used: The effectiveness of the strategies used by Kemenparekraf in attracting foreign tourists.
  • Collaboration: Synergy and collaboration between the central and local governments, the private sector, and local communities in developing Indonesian tourism.
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Although this target is considered high, it is not impossible to achieve with hard work, the right strategy, and strong collaboration from all parties.

The target of 14 million foreign tourists and Rp100 trillion in foreign exchange in 2024 is a big challenge for Kemenparekraf. Commitment, cooperation, and synergy are needed from all parties to achieve the target.

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